Face Value – The original price of a ticket. This price is usually printed on the ticket.
Market Value – The highest estimated price that a buyer would pay and a seller would accept for a ticket in an open and competitive marketplace.
Primary Market – The first and original distributor of tickets for a team or event, which would include the box office, or a primary seller like Ticketmaster.com and Tickets.com.
Secondary Market – The aftermarket for event tickets. The secondary ticket market is created naturally after the primary ticket sale. Tickets sell for market value instead of face value. www.ticketsofcanada.com
Ticket Broker - A licensed individual or company who resells tickets to events on a professional level (ie. for a career).
Ticket Scalper - A derogatory term for an unlicensed entity who resells tickets to events under non-professional circumstances, often illegally or without certification.
Piggy Back Seats - Tickets that are right behind each other; usually to create a 4 pack or other grouping.
E-Ticket (or TicketFast®) - Tickets that you can print out at home on your computer, and which function just like regular tickets. There are currently some industry concerns about them being much easier to replicate and/or more likely to induced credit card fraud, so be sure to purchase these tickets direct from TicketMaster or from a reputable broker (ie. a member of the CTBA or the NATB).
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